Cassandra Peterson, best known as Elvira, Mistress of the Dark, is an American actress and Horror Icon. She gained fame on the Los Angeles television station KHJ wearing a revealing black Gothic, cleavage-enhancing gown as host of Elvira's Movie Macabre, a weekly horror movie presentation.
Peterson's Elvira character rapidly gained notice with her tight-fitting, low-cut, cleavage-displaying black gown. Adopting the flippant tone of a California "Valley girl", she brought a satirical, sarcastic edge to her commentary. She reveled in dropping risqué double entendres and making frequent jokes about her cleavage.
The Elvira character soon evolved from an obscure cult figure to a lucrative brand. She was associated with many products through the 1980s and 1990s including Halloween costumes, comic books, action figures, trading cards, pinball machines, Halloween decor, model kits, calendars, perfume and dolls. She has appeared on the cover of Femme Fatales magazine five times. Her popularity hit an all-time-high with the release of the feature film Elvira, Mistress of the Dark, which was co-written by Peterson.
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